Danio: Instant Reaction Ads
Insight: The brief was just for a regular banner for Twich streamings during Fortnite games. But that was a bit boring, so we wanted to do something more with it. We couldn't get any placement inside Fortnite because of the budget and timing so...
Idea: We suggested to put an AI banner on the Twich platform, that scans the gameplay in Fortnite and reacts is specific moments. Little Hunger always attacks you when you are low on energy and that what we also did in the virtual world - whenever the players energy bar got low Little Hunger popped up and mocked the player.
Idea: We suggested to put an AI banner on the Twich platform, that scans the gameplay in Fortnite and reacts is specific moments. Little Hunger always attacks you when you are low on energy and that what we also did in the virtual world - whenever the players energy bar got low Little Hunger popped up and mocked the player.
Awards: Best of KTR 2021 in technology, 1x Gold KTR, 1x Silver KTR, 2x Bronze KTR, 2x Silver Innovation Award, 2x Bronze Innovation Award, 4x Bronze IAB MIXX Awards.
